Yandy becomes official swimwear sponsor for Miss USA 2017
Yandy.com has been named the official swimwear sponsor of the 2017 Miss USA competition, which will air live on Sunday, May 14 at 8 p.m. ET on Fox from Mandalay Bay Resort and Casino in Las Vegas.
The contestants, which will be from all 50 states and the District of Columbia, will be wearing Yandy's swimwear during the swimsuit portion of the competition, as well as during the preliminary competition held earlier in the week and a special Miss USA fashion show. The official Miss USA, which will go on to compete in the Miss Universe pageant, will be given a wardrobe of Yandy swimwear.
The Miss USA pageant was owned by current President Donald Trump from 1996 to 2015. It is currently owned by WME/IMG.
Yandy has been making gains in both its swimwear and its brand recognition through fashion shows: the company's clothing was featured at New York Fashion Week and Scottsdale Fashion Week, and the company’s swim business grew by 127 percent in the first quarter 2017 over the same quarter in 2016.
“With our recent recognition at major fashion events, Yandy’s swim collection momentum is building,” said Thom Brodeur, CEO of Yandy. “Our swim business has doubled Q1 2017 over the same quarter last year. Showcasing Yandy’s swimwear with one of the most iconic women’s empowerment brands is a natural extension of our brand building efforts, and represents a perfect alignment between our customer, the Yandy Girl, who describes herself as independent and powerful, and Miss USA, women who are strong, confident and determined.”
Yandy's sales are projected to hit $50 million this year, and with Brodeur's newfound gig as the CEO, as well as its plans to fill the void left by Victoria's Secret, the company is looking to make big gains this year.
www.bizjournals.com/phoenix/news/2017/05/02/yandy-becomes-official-swimwear-sponsor-for-miss.html
Nenhum comentário:
Postar um comentário