Miss USA Pageant flops with viewers under Fox's management - as Miss D.C. Kára McCullough is named the winner
- On Sunday, Fox's beauty pageant delivered a fairly low 3 million viewers
- NBC cut ties with the pageant, which was then owned by Donald Trump, in 2015
- Fox now holds the broadcast rights to the show - but the network only placed fourth in prime time among all broadcast networks last week
- CBS, on the other hand, pulled in big numbers with its many shows, including '60 Minutes'
Some say 'beauty is as beauty does.' And on Sunday, 'The Miss USA Pageant' with its bevy of beauties, didn't do it for Fox.
It delivered a pretty low 3 million viewers, according to Nielsen.
Miss
D.C. Kára McCullough won the pageant, flanked by other smiling
finalists who congratulated her on the win - but the display clearly
wasn't enough to impress people to tune in at home.
To
make matters worse, that was a significant decline from last year, when
Fox first aired it, which itself marked an audience erosion from 2014 -
NBC's last telecast before that network cut ties with the pageant,
which then was owned by future President Donald Trump.
On Sunday, Fox's beauty pageant
delivered a fairly low 3 million viewers - the show has been losing its
audience over the last few years
Miss D.C. Kára McCullough
(right) won the pageant, flanked by other, smiling finalists who
congratulated her on the win - but the display clearly wasn't enough to
impress people enough to tune in at home
Recording artist Stephen Marley and rapper Pitbull even performed on the show this past weekend
The
pageant's ratings were only part of a less-than-pretty picture for Fox,
which placed fourth in prime time among broadcast networks last week
with an average of 5.9 million viewers.
Overall it was a fairly typical week, with CBS scoring big with its juggernaut of hit comedies, dramas and '60 Minutes.'
It claimed the top five shows, seven of the top 10 slots and 13 of the top 20.
CBS
averaged 9.7 million viewers total. NBC was the runner-up with 8.2
million viewers, followed by ABC with 6.2 million, then Fox (whose
top-rated show, 'Empire,' ranked 20th).
Meanwhile, CBS scored big with its juggernaut of hit comedies, dramas, including 'Once Upon a Time'
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Univision had 1.82 million, The CW averaged 1.80 million, Telemundo had 1.53 million and ION had 1.24 million viewers.
Among
cable networks, Fox News Channel was the prime-time winner, averaging
2.28 million viewers, followed by TNT with 1.99 million and MSNBC with
1.77 million.
More good fortune for CBS: 'The Late Show with Stephen Colbert' continued with its winning ways.
It
beat NBC runner-up 'The Tonight Show starring Jimmy Fallon' for the
15th consecutive week, scoring 3.07 million viewers versus 2.68 million.
Compared with the same week a year ago, 'The Late Show' is up 25
percent.
In the weeknight news wars, 'ABC World News Tonight' took first place with 7.48 million viewers.
'NBC Nightly News' was close behind with 7.41 million. In third place, 'CBS Evening News' had 5.86 million viewers.
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